How My Health Struggles Led to the Birth of a Healthier Alternative

By: Ilana Friedman, Founder of TUSOL Wellness

Published: September 5, 2024

When your health is failing, nothing else seems to matter.

Thatโ€™s the reality I faced a few years ago when my health hit a rock bottom, and it forced me to find a better wayโ€”one that would eventually become TUSOL Wellness....

Chocolate bar with melted chocolate pouring over and packaged bar with goji berries alongside.Chocolate bar with melted chocolate pouring over and packaged bar with goji berries alongside.

At 25, I was living my dream, working in the world of 3 Michelin Star restaurants in Napa Valley. From the outside, it looked like I had it allโ€”a prestigious career surrounded by the finest food and wine. But behind the scenes, my health was deteriorating. Despite my background in nutrition, my body was failing me. I was exhausted by noon, constantly bloated, and my weight was spiraling out of control.

I tried everything to get my health back on track โ€”crash diets, protein shakes, and extreme workoutsโ€”but nothing seemed to work.

My health kept getting worse, and I knew something had to change. I was living in Napa, a place where wellness wasnโ€™t a priority, and I felt trapped in a cycle of poor health and stress.

Thatโ€™s when I made the difficult decision to step away from my culinary career and focus on healing myself. I moved back to my hometown of Malibu, hoping to find answers.

But even there, the advice from my doctor was frankly inadequate as they wanted to turn to prescription medication to address the issues....

... it was clear that conventional medicine wasnโ€™t going to solve my health problems.

Chocolate bar with melted chocolate pouring over and packaged bar with goji berries alongside.

So I began exploring alternative approaches, turning to Traditional Chinese Medicine (TCM) and Ayurveda. These ancient practices introduced me to a new way of thinking about health. I realized that my body needed more than what I was getting from my seemingly โ€œhealthyโ€ diet. I needed to nourish my cells with a specific combination of nutrients, enzymes, and superfoods that I wasnโ€™t finding in the healthy food in grocery stores.


Following the guidance of my TCM doctor...

I started blending my own smoothies as daily meal replacements, packed with the right organic superfood and adaptogenic ingredients to support my body.

The transformation was incredibleโ€”my energy returned, the bloating disappeared, and I began losing the stubborn weight that had been piling on for years.

Chocolate bar with melted chocolate pouring over and packaged bar with goji berries alongside.

As my health improved, people around me started noticing. Friends and colleagues were curious about what I was doing, and I began sharing my smoothies with other women.

They experienced the same incredible results, and I knew I was onto something powerful.

Thatโ€™s when TUSOL Wellness was born.

I partnered with a 3 Michelin Star chef I had worked with in Napa to create the best-tasting superfood products on the market.


We focused on using only certified organic ingredients, ensuring that each product contained full therapeutic doses of nutrientsโ€”no fillers, no shortcuts.

Chocolate bar with melted chocolate pouring over and packaged bar with goji berries alongside.

We didnโ€™t stop there. We committed to third-party lab testing for purity, transparency, and trust.

We also compiled a list of 15 ingredients we would never use in our products, like artificial flavors, processed sugars, and inflammatory oils, to ensure that every blend was as clean and effective as possible.

Our approach wasnโ€™t easy. It was more expensive to produce, and we knew we were entering a crowded market dominated by big players. But we were determined to do things differentlyโ€”to create products that truly made a difference in peopleโ€™s health.

After over a year of research and development, and more than 100 iterations, we finally launched TUSOL Wellness in 2022 just before the COVID-19 pandemic.

The response was overwhelmingโ€”people loved that our products helped them achieve their weight goals, increase their energy, boost immunity, and improve their overall health within just a few weeks.


With our initial success, we expanded our online presence and built a vibrant community around TUSOL. We began selling our products in luxury spas, resorts, and hotels like Aman, Montage, and Auberge, bringing our healing, nourishing nutrition to a wider audience.

Chocolate bar with melted chocolate pouring over and packaged bar with goji berries alongside.

Looking back, the challenges we faced only strengthened our resolve.

TUSOL isnโ€™t just a business; itโ€™s a movement toward better health and well-being.

Weโ€™ve now served tens of thousands of women, helping them achieve their health goals with our convenient research-backed products.


If youโ€™re anything like me and have felt overwhelmed by the endless choices in the health industry (from supplements to shakes to powders), let me assure youโ€”there is a better way.


TUSOL was created for those who are ready to invest in their long-term well-being. Iโ€™ve walked this path, and I know how powerful it is to finally find something that works.

I invite you to start your journey with TUSOL today and experience the transformation that comes from truly nourishing your body deeply on a cellular level. Your health is worth it, and so are you.

Use code: FOUNDER20

Join the thousands of women who have already transformed their health.

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Take the first step towards your wellness journey with our special introductory offer: use code FOUNDER20 for 20% off your first order.

Your body deserves the best โ€“ why not start today?

Get Started Today

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